The option is aimed at determining the most effective advertising sources by adding information about the channel of a particular client to every Deal.
For this purpose, the administrator generates a specified list of possible information sources in Settings -> Sources.
The sources may be represented by:
- Affiliate programs
- Marketing emails
- Email marketing campaigns
- Organic searches on the Internet
- Google CPC
- Et al
When the filter is applied, the system automatically counts the number of Deals and corresponding earnings. This data is displayed below the filter.
After completing the settings and selecting filtration, it is possible to view the number of requests received via the particular information source, for example, during a certain period.
Analysis of the effectiveness of engaged information source allows for allocating resources (time, human, and financial) in a more efficient way and to develop a smart strategy to increase the number of potential clients.