The Deal is a key element of the CRM which is generated when a client (lead) demonstrates a potential of sale (making a Deal, whether through the client’s request or active sales).
Deals are created manually by a user or automatically (e.g., when a referral is received from the website).
![](https://fridaycrm.com/blog/wp-content/uploads/2020/06/03-00-notification-of-automatic-deal-creation.png)